Your Cart is Empty
Our Vision: To be a lifestyle brand associated with healthy lifestyle choices.
Our Mission: Backbone represents a journey that is never finished; but an aspiration to live your best life and help others along the way.
Our Values: our 5 core pillars represent:
Our Story: We founded Backbone to make cool gear and change people's lives. You deserve quality, stylish athletic apparel that makes you look good and feel good while busting your ass in the gym! Being your best self, day after day, goes beyond stylish gear and working out. Backbone believes in you and wants you to achieve optimal performance every day! We will invest in you physically, mentally, and spiritually through our 5 pillar belief system that shapes our "Backbone".
"We're not foolish…we know everyone has an off day…but when you do, the Backbone community will be here to support you. We also know we don't have all the answers. So, let us learn from you…tell us your story…what makes you strong…what do you believe in…what shapes your Backbone? What's your 5?#backbone#whatsyour5
Our Purpose: Backbone currently gives a percentage of profits to cancer charities. Cancer has impacted all of our lives and we are drawn to support fighting this cause. We anticipate our charities of choice to rotate.
Quality
The majority of our products are sourced using the highest quality materials from around the world to meet or exceed the expectations of our customers and reduce the environmental impact of fast fashion.
Transparency
We are mindful of our responsibility to the planet and to those who make our products.
Eco Initiatives
1. We work with biodegradable options whenever possible, including biodegradable embellishment inks.
2. We strive to use recycled fabric options wherever possible.
3. We work with fabric mills that have state-of-the-art water treatment facilities that recycle 80%+ of the water used in the production process.
4. Near-sourcing from Colombia allows us to leverage a skilled workforce, while reducing carbon emissions to the U.S. compared to Asia.
Social Initiatives
Sourcing from a developing country helps bring people out of poverty by providing opportunities that are otherwise out of reach:
